Facebook Ads

Your Customers are Hanging Out, Are You with Them?

Not having a Facebook strategy is like hearing about the largest party in the world and then not showing up.

Here are the facts:

• Facebook has over 23 million (71%) of Canadians using their platform
• Toronto has 3 million active users each month
• The average Canadian spends 40 minutes per day on Facebook
• 80% of Facebook traffic is on a mobile device
• Canada has the most active Facebook Users in the world followed by USA. (source)

While Facebook used to be all about social posts and building an audience, it has finally turned into one of the most powerful places to advertise.

Facebook Ads

Facebook ads have become one of the most effective ways online to drive qualified leads to your business.  Google’s main strength is in targeting keywords which indicate the intent that a person is looking for your product or service.  Your market is limited to people who are already in the process of searching. The power of Facebook is in it’s ability to target by demographic and interest and get in front of people that are not aware that they need your service.

This fundamental difference is both very powerful for Facebook, and the main reason why so many businesses fail with their Facebook campaigns.  People using Facebook are not interested in seeing ads.  Ads are an interruption to what they are doing (just like tv and radio).  Therefore, for an ad to be effective it must take a different approach.

What Makes a Successful Facebook Campaign

Typically, the most successful Facebook campaigns are ones that provide value to the prospect.  They have something so desirable or interesting that people just can’t scroll past it.  But just having something of value is not enough.

There are three keys to being Successful on Facebook.

1. Having the right strategy
2. Targeting the right audience
3. Using the right message

We can help you determine the best approach for each of these three areas to ensure that you achieve your marketing goals.

The Smarter Leads Advantage

Working with us is the smarter choice with the following benefits:

• Fast delivery and responsiveness
• Advanced strategies and tactics with experience in many industries
• Over $700,000 in ad spend managed on the Facebook platform
• Full transparency on our strategy, audience, and ads
• Affordable packages that work with any budget level
• Regular reports and updates
• Results focused
• No long-term contracts, you can cancel at any time

To determine the right strategy and budget to achieve your business objectives simply get in touch.