Where Should I Be Found? Google Ads vs Organic Rankings

The most common question businesses have with Google is whether it’s better to be in the Google Ads section or the organic rankings?

The real answer is that you should try to be in as many places as possible.  There is a significant benefit to showing up both in the paid and organic sections.  However, businesses have limited resources and need to get a reasonable return on investment. We recommend starting with Google Ads before engaging in SEO for the following reasons:

1. Google Ads are instantly placed at the top giving you faster results
2. Google Ads allow you to discover which keywords are converting and can prevent wasted dollars spent ranking organically for keywords that don’t get results.
3. Google Ads provide more control to create the best targeted customer experience.

By the numbers – Important Facts About Google Ads:

• The sponsored section of Google results receive 65% of the clicks that started with buying keywords, while organic results only receive 35 percent (Craig McConnel)
• Pay per click visitors are 50% more likely to purchase something than organic visitors. (Unbounce)
• 75% of people who are looking for local, helpful information in search results are more likely to visit the physical stores. (Google)
• On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)

Google Ads Services

Our services include strategy creation, keyword/audience research, ad creation (text, image, video), tracking setup, and ongoing campaign monitoring, reporting and recommended improvements across the Google Ads platform including:

Remarketing

Why Choose Smarter Leads