The Number One Reason Why Websites Fail

Most businesses believe that the reason their website fails is because they are not getting enough qualified traffic to it.  While traffic is important, it is not why most sites fail.

Fact: Most websites are built by designers or developers and not by marketers.

This means that most websites will either look good or function well, but they are missing the key element that determines the success of a site.

Your website is not a brochure, it’s a tool that should be consistently generating leads/sales.

If your website does not have:

1. The right marketing message
2. A process that smoothly guides a prospect through your message
3. Ends with a strong conversion

Then you are missing out on one of the most powerful tools in your business.

And driving more traffic to the site will be like trying to fill up a bucket with a large hole in the bottom by turning up the faucet.

First, let’s fix the hole and then we can turn up the faucet.

Why You Need a Conversion Marketing Strategy

Digital marketing is getting expensive.  The most successful channels, mainly Google and Facebook are becoming overcrowded.  The internet is no longer about just showing up.  Everyone is showing up and now customers are choosing which company they would rather work with.

“The company with the highest conversion rate wins every time.”

If you think about this, you know that it’s true. With a higher conversion rate, you can afford to spend more on advertising because you know that the return is there.

The Conversion Marketing Process

Improving the conversion rate on your site requires the following process:

1. Understanding your business and your objectives
2. Analyze your website contrasting it with your competition
3. Identify the holes in your strategy
4. Create a new strategy designed to get results
5. Implement the changes to your site and marketing
6. Track and measure the improvements

In our experience, improving conversions sometimes is as simple as making a few tweaks to the site.  In other cases, it can require a complete rebuild.  But the only way to know is to start with our free consultation where we will identify for you at least three changes that you could make to improve your conversions.