Digital Marketing Strategy

Never Put the Cart Before the Horse

Why does marketing fail?

Frequently, the reason is because of a lack of strategy.  Sometimes our desire to get clients, or our belief to jump into the latest trend causes us to put the cart before the horse.  We put our company into the spotlight and stand up on that stage only to realize that we’re not saying the right thing.  Or we’re in the wrong spotlight to begin with.

Every effective marketing initiative always begins with strategy.

Understanding Your Customer and Understanding You

At SmarterLeads, before we create any marketing campaign we first get clarity on:

• Who is your target market
• What is your unique selling proposition
• What are your calls to action

And dozens of other questions to ensure that your marketing campaigns are designed with the right strategy.

Like most of our clients, you may not have all these answers.  That’s okay.  Our discovery process and marketing expertise will fill in the gaps to help you determine the right market, the right messaging, and the right channel.

Designing an Integrated Marketing Strategy

Gone are the days of relying on a single channel to grow your business. Marketing has become integrated.  Businesses now need to rely on multiple touch points and various approaches to move a cold audience, into a prospect, and finally a customer.

But all strategies need a hub.  A central point of focus that everything revolves around.  Today’s marketing hub is your website.

An effective integrated marketing strategy has 3 core factors:

1. Multiple channels driving qualified prospects to your website
2. A conversion strategy that provides them with the information they need to turn them into a lead
3. A sales and follow up process that gets them to become a customer.

All with consistent messaging throughout, that highlights your uniqueness.

Is your marketing integrated?

We’ve helped hundreds of businesses execute an integrated marketing strategy and we’d like to see if we can help you too.